" Contracting and issue reporting suddenly became satisfying & resultful. I have no other choice anymore. Moments of frustration get quickly converted into moments of gratification. Rich capability of natural explaining with augmented extras captured and condensed into a single URL link makes this a breeze. And people do respond to high fidelity feedback."
February 2019, Tomas Westerholm, Founder

In the real world, written agreements form the framework for operations, but they do not cover all of the action.

In practice, the so-called at the grassroots level, oral agreements (requests, assignments, instructions, commands and promises) are made every day and they are direct continuation of the main contracts but are not part of it because of placing things in written form in the current situation would be too cumbersome or otherwise impractical by traditional methods and therefore not a predominant practice.

However, for the parties and the project, it would be ideal if all the agreements were in one way or another reliably and easily documented as part of the main contracts. Thus oral offer negotiation, work instructions, requests and promises would not get so easily forgotten and delayed. The behavioral pattern of the contractor in relation to the agreed will change when the agreement is recorded and it will result in better compliance with the agreements.

To put it simply: Better agreeing results in better results.


VISUAL contract


Another reasoning for video contracts is because of technology has become mature enough. Already 20 years ago it was possible to envision the technical future where people negotiate and agree over audio visual connectivity. Breakthrough of video as a media has already happened, young consumers are the most vivid proof of it. HTML5 compatible WebRTC has become a commonly supported standard on most popular browsers. Other related technologies like blockchain, Ethereum smart contracts and digital currencies will be natural part of future contracting solutions.

Third reason is the opportunity. Time window is still open for a smart mover to plan and build a leading brand into this market niche of audiovisual contracting. Big players can copy or build same features but they are also prisoners of their own already existing brands with “spread to everything” anti-focus whereas a start-up can tell a more convincing and individual story of why doing what they are doing. Trademarks and patents aim to resist some of the copycat activity but eventually the best help is the time or lack of it.

When video contracting hits the market, the big players may not have enough time or patience to stay calm and develop their versions but they may rather relay on their balance and acquire already growing companies in the market.


audio visual future

Video contract itself at simplest is a single video file containing the agreement. It may contain some or all of the needed content to make a complete contract. Excluded parts may be found on wrapper element which may be email message, PDF document, online platform etc. system providing a method to add information. Or video contract can be seen as an additional, adding part of some other contracting mechanism.

While numerous already existing communication solutions keep evolving towards more audiovisual, there will be more totally new platforms born too. Best chances to grow along depend on both the capability to offer a solid independent solution to full fill the end user needs as well as on the readiness to be part of most important parallel platforms.  New video channels on internet and telephone standards should be adopted as part of capabilities and vice verse, developing the leading contracting API should be done right so that it truly becomes the underlying piece of technology for others to utilise and relay on.

Firms that figure out how to convert data into meaningful information that they can act on will become the high-performance firms of the future.
Wealth Management in the Digital Age, Capgemini
We forecast that AR/VR will hit $120 billion in revenue by 2020, with AR taking the lion’s share at around $90 billion and VR at $30 billion.
Digi-Capital - January, 2016

new telco standards in use

To date 46 Mobile Network Operators and 12 manufacturers, collectively covering a subscriber base of 4.7 billion people globally, have committed to supporting a single, standard implementation of the Universal Profile to accelerate the availability Advanced Communications. Support for the Universal Profile is gaining momentum, currently it is backed by: Operators: AIS, América Móvil, Axiata Group, Beeline, Bell Mobility, Bharti Airtel, China Mobile, China Telecom, China Unicom, Claro Brazil, Claro Colombia, Deutsche Telekom, Etisalat, Globe Telecom, Indosat Ooredoo, KPN, M1, Megafon, Millicom, MTN, MTS, Optus, Orange, Personal Argentina, Personal Paraguay, PLAY, Reliance Jio, Rogers Communications, Singtel, Smart Communications, Sprint, StarHub, Telcel Mexico, Tele2, Telefónica, Telenor Group, TeliaSonera, Telkomsel, Telstra, Telus, TIM, T-Mobile US, Turkcell, Verizon, VimpelCom, and Vodafone. Ecosystem: Alcatel, ASUS, General Mobile, HTC, Intex Technologies, Lava International Ltd., LG Electronics, Lenovo/Motorola, Samsung Electronics and ZTE, as well as mobile OS providers
“You have to be totally connected with everyone who touches your brand.”
Angela Ahrendts, CEO of Burberry
82% say industry boundaries are being erased and new paradigms are emerging for every industry.
TREND 3 REPORT by Accenture
"Sessio Video Contract will change the behavioural pattern of agreeing."
January 2018, Tomas Westerholm, Founder